Welcome to Cycle City

Tuesday September 14, 6:30 - 8:00 PM

High Street Station, 1303 High Street BBQ or pasta dinner available for purchase - benefits BikeAlameda

See how people around the world use bicycles. Hear how local cyclists bike as mode of transportation. Be inspired to bike more right here in Alameda. Sponsored by BikeAlameda.

Hot-off-the-press and new for 2011: Trek's "Gary Fisher Collection" line.

Up until 2010, Trek and Fisher have been separate bicycle lines. However, over the years, Fisher bikes have not received the same attention as Trek bikes have received. Hence, a "marriage" has taken place where Trek has added the "Gary Fisher Collection" to its line. We think this partnership is a good thing, and we'll tell you why we think so.

Gary Fisher is one of the greatest innovators in bicycle design and his creative ideas are testament to this (e.g., 29er Bicycles, Genesis Geometry, Dual Sport Bicycles -- to name just a few). These are all great ideas, and we know there will be more to come with this partnership. We see Gary Fisher Bicycles becoming much stronger and more well-known.

We believe this partnership focuses on the customer as follows:

• Gary Fisher's design and innovation will be strongly represented
• 29er Bicycles will have a better presence on bike shop floors
• 29er parts and accessories will have a better selection and will be easier to find

We think all of these things are good, and we will keep you up-to-date as time goes by. Here is a link to Trek's website with more detailed information in the interim.

COME IN AND TEST RIDE ONE OF OUR ELECTRA CRUISERS

Odds are, you're gonna like our Electra collection. Inspired by all good things old and new, we have a cruiser that complements your personality: the cool 50s hot rod; the bad boy; the cool girl; spring flowers; playful colors; summer fun; cruising coolness; and much, much more.

Personalize your Electra: add a bell, add a rack, add a front basket for shopping at Trader Joe's or your local market. Or, why not load that basket up with towels and sunscreen and head on over to the beach? Make your Electra yours!

Here is a recent Business Report from The San Francisco Chronicle "Choosing the right place to buy new wheels." Consumers Checkbook rated 83 Bay Area bike shops on advice, choice and use of products, promptness of service, staff attitudes, and overall quality. Cycle City was rated superior by more than 90 percent of their surveyed customers and earned a spot as a top Bike Shop.